BE THE CHANGE: the launch of the IVECO range 2024

The new IVECO range was presented to the world at the special event “BE THE CHANGE” in Spain. For the first time in IVECO’s history, all of the brand’s completely renewed products and services took the stage together. We are delighted that the Bulauto Bulgaria team was part of this unforgettable event in Barcelona!

IVECO renewed its entire product and service range with the biggest investment ever made. A state-of-the-art, multi-energy line-up complemented by the most extensive portfolio of services to provide complete mobility solutions. The launch is the outcome of IVECO’s strategy to drive the change, built on the four pillars of Business Productivity, Sustainability, Driver Experience and Connectivity. The new brand identity marks the beginning of a new chapter in IVECO’s history.

During the event, Carmelo Impelluso, Head of EMEA Commercial Operations, and Pablo Cebrian, Head of Platform & Product Management Truck, introduced the new versions of IVECO vehicles. They have not only made IVECO’s history, but will drive us towards the future of transportation.

Laura Galli, Head of BEV Business Development in the Truck Business Unit, also presents how IVECO’s new range of electric vehicles enables businesses to achieve their sustainability goals without compromising productivity.

On “BE THE CHANGE”, IVECO’s partnership with Metallica was revealed! IVECO will support the band on the European leg of the M72 Tour.

We are ready to get transported by the music and by IVECO’s new full range vehicles.