The new IVECO range was presented to the world at a special BE THE CHANGE event in Spain. For the first time in IVECO’s history, all of the brand’s completely renewed products and services took to the podium together.

We are delighted that the Bulauto Bulgaria team was also part of this unforgettable event in Barcelona!

IVECO is renewing its entire range of products and services with the biggest investment ever made. The most advanced, multi-energy range is complemented by the most comprehensive portfolio of services to provide complete mobility solutions. The commercial launch is the result of IVECO’s strategy to drive change, built on four pillars: business productivity, sustainability, driving experience and connectivity. The new brand identity marks the beginning of a new chapter in IVECO’s history.

During the event, Carmelo Impelluso, Head of EMEA Commercial Operations and Pablo Cebrian, Head of Platform & Product Management Truck, presented the new versions of IVECO vehicles. Not only have they written the brand’s history, but they will also lead the way to the future of transportation.

Also, Laura Galli, BEV Business Development Manager in the Truck Business Unit, presented the new range of electric vehicles that allow businesses to meet their sustainability goals without compromising productivity.

IVECO’s partnership with Metallica was also revealed during BE THE CHANGE! IVECO will be supporting the band on the European stage of their M72 tour.

We are ready to move through music and the new range of vehicles from IVECO.